14 general skills or competencies (Job family competencies) for Sales Manager
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Lists the different channels' sales strategies.
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Level 2 Behaviors
(Light Experience)
Selects tools and methods to help the third-party company know about the sold products.
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Level 3 Behaviors
(Moderate Experience)
Uses product sales data from other channels to sell effective merchandising products.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with cross-functional teams to maintain appropriate and channel inventory levels.
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Level 5 Behaviors
(Mastery)
Fosters positive relationships to maintain and create an efficient work environment.
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11 soft skills or competencies (core competencies) for Sales Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Cites examples of how coaching is applied within own organization.
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Level 2 Behaviors
(Light Experience)
Explains job roles and responsibilities to others clearly.
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Level 3 Behaviors
(Moderate Experience)
Analyzes patterns and identifies key areas for improvement of processes or results.
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Level 4 Behaviors
(Extensive Experience)
Designs, documents, and implements a variety of coaching plans.
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Level 5 Behaviors
(Mastery)
Contributes to plans and policies re nurturing high-potential talent for retention and growth.
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Summary of Sales Manager skills and competencies
There are 0 hard skills for Sales Manager.
14 general skills for Sales Manager, Business Development, Channel Sales, Cold Calling, etc.
11 soft skills for Sales Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.